AI powered PCs became extremely popular in 2024, exceptional the original concept introduced in 2023.

Customers received a simple AI capability via Apple's AI integration on Macs, known as Apple intelligence. Which worked wonderfully across a variety of devices including older models such as 2020 Mac Book Air M1, AI PCs on the other hand.

Especially at the first they provided a more complex and constrained experience with Intel Core Ultra processors and specialized NPUs. Even with having dedicated neural processors and the ability to run smaller AI models, the first AI PCs struggled with performance. Microsoft's Copilot plus PC initiative, which promised a improve AI experience with Qualcomm's Snapdragon X Elite processors was afflict by delays. It's flagship feature, Recall, Raised privacy concerns.

But Apple took a different approach. It's AI suite, which is built into M series chips made the experience much more convenient and allowing even three year old mac models to benefit from full AI functionality.

Mac Books, Mac minis, Mac Studios and even Mac Pro models all include AI making it easier to use and providing powerful AI capabilities without requiring a separate device.
Many customers found mystify AI PCs, particularly given their relatively high price, while the AI PC market is still in its early stages, Apple provides greater stability and ease of access.

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