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An AI-powered fashion expert is Google's Best App of 2024 in India

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Alle is a fashion app that allows users to shop for items to virtually try on while receiving style advice from artificial intelligence.

Alle, an app that employs artificial intelligence (AI) to provide clients with tailored fashion suggestions, was selected the "Best App of the Year" by Google in India.
On Tuesday, November 19, the internet giant announced its picks for Google Play's Best Titles and Apps of 2024 in India, highlighting the fact that five of the seven titles on the list were created by Indian entrepreneurs.This year, the AI-powered fashion stylist app won the Google Play Store's "Best for Fun" award. Alle, an AI chatbot service that provides "expert fashion advice," was established in 2023 by two former Meesho employees. The app allows users to buy clothing from a variety of merchants and brands. It also has a virtual try-on feature, which allows customers to see how the costume fits them before making a purchase.


Prateek Agarwal, Alle's co-founder and CEO, expressed gratitude for the app's selection as the Best App in India, saying, "Our next big goal is to make Alle the ultimate destination for discovering and shopping the latest fashion trends." Our two key goals are to keep our inspiration current with the newest trends and to make every item in each look available for purchase.Other popular Indian apps on Google Play Store. Another AI software, Headlyne, won the "Best for Personal Growth" award. According to Google's blog post, Headlyne's use of AI to provide personalized news demonstrates AI's increasing ability to recognize individual interests.
In the midst of the surge in AI-powered mobile applications, Sensor Tower discovers that Indian users downloaded 21% of all AI mobile apps from the Google Play Store this year. Google stated, using Access Partnership figures, that "nearly 1,000 apps and games in the country incorporate AI, and many of these solutions come from Indian developers who are also embracing this technology."This year, Google Play named Meta-owned WhatsApp the "Best Multi-Device App" in India, but apps developed by AI behemoths such as OpenAI and Perplexity were left off the list. Sony LIV was named the "Best App for Large Screens" because it delivers "a high-quality, immersive viewing experience across larger screen devices like tablets."


Check out all of the apps that have won awards in the various categories:


The Best Indian-Made Gaming App: Indus Battle RoyaleThis year, Google Play dubbed Meta-owned WhatsApp the "Best Multi-Device App" in India, but apps created by AI behemoths such as OpenAI and Perplexity were excluded. Sony LIV was selected the "Best App for Large Screens" because it offers "a high-quality, immersive viewing experience across larger screen devices like tablets." SuperGaming, a gaming company located in Pune, has won the "Best Made in India" category for the second consecutive year with its smartphone app Indus Battle Royale. Google feels the gaming program Indus is successful because it incorporates Indian mythology and images into the famous Battle Royale genre.
Roby John, SuperGaming's co-founder and CEO, said, "Our team spent more than three years crafting Indus, with detailed characters, environments, and innovative gameplay features like our alternate win condition called 'Cosmium' and our unique 'Grudge' revenge system."
Indus Battle Royale is the best game app developed in India.For the second year in a row, Pune-based game business SuperGaming has won the "Best Made in India" award for their smartphone app Indus Battle Royale. 


Check out all of the award-winning gaming apps in different categories:Squad Busters was selected the "Best Gaming Title" in India this year by Google Play because to its emphasis on social participation, ease of learning, and fast pacing.Battlegrounds Mobile India, or BGMI, won "Best Ongoing" for its ongoing efforts to "captivate players with frequent updates featuring India-centric content, including themes based on cricket, festivals, and collaborations with Indian celebrities."

 

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