India shipments tops in smartphones selling

According to a report, smartphone shipments in India grew by a significant 25 percent year-on-year (YoY) for the October-December period (Q4) in 2023. Xiaomi climbed to the top position in the quarter with 18 percent of the market share, a first since Q3 2022. Vivo grabbed 17 percent of the market to finish Q4 in the second spot. Samsung took the lead position in 2023 with an overall 18 percent share.

It is interesting to note that the premium smartphone segment grew by 51 percent in the quarter. Apple led the segment with a 17 percent market share, as a result of the iPhone 15 series launch.

Coming to brand-wise comparison in the top five positions, Xiaomi appeared as the market leader taking 18 percent of the market share. Vivo remained in the second position for a remarkable fourth quarter in a row, capturing 17 percent of the smartphone market. In the third spot, Samsung was only able to grab 16.8 percent of the share, after a strong Q3 showing where it dominated the market. Realme featured at the fourth position, taking 11 percent of the market share. The report also highlighted that the company was the fastest-growing brand with a 69 percent YoY growth. With a 10 percent hold of the market, Oppo retained the fifth spot.

In 2023, Samsung held the top position after taking 18 percent of the market due to strong showing in the first three quarters. Samsung notably launched a series of Samsung Galaxy S23 series along with the Galaxy Z Fold 5 and the Galaxy Z Flip in 2023. While Apple did not feature in the top five positions in shipments, it surpassed the ten million market in revenue for the first time in a calendar year, leading the category.

However, despite a good quarter, the wider landscape for smartphone shipments in India in 2023 remained flat at 152 million units, a separate Counterpoint report highlighted. The reason is due to an inventory build-up in the first half of 2023 as the reason for the lack of growth. The market started recovering in the second half of the year supported by 5G upgrades and better than expected festive sales.

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