Notice Board

Mandatory Defining of PE-Telemarketer Chain for SMS Delivery before 30/11/2024

Dear Clients,

Greetings from TechnoDG and wishing you a very Happy Festive Season...

As mandated by TRAI in the guidelines dated 20.08.2024, all Principal Entities (PEs) shall disclose the entire chain through which the intended commercial communication will reach to the end customer, and that shall include all the involved Registered Telemarketers (Aggregator-Telemarketer and Delivery Function-Telemarketer) between PE and OAP (Originating Access Provider). Para 10 (c) of TRAI’s Direction dated 20.08.2024 stipulates to ensure that "the messages from Principal Entities to the recipients are traceable and where the chain of Telemarketers is not defined or does not match, are rejected".

TRAI Directions have been already implemented with effect from 1st November 2024 by all the Telecom Service Providers (TSPs) and the PE-TM chain that are not defined shall be dropped and will not be transmitted through the network with effect from 30th November 2024.

The Principal Entities and Telemarketer Chain registration facility is LIVE since 22nd of October, 2024 on Jio TrueConnect DLT Portal i.e. https://trueconnect.jio.com and all other TSPs DLT consoles.

If you have an active SMS service with TechnoDG and have your individual DLT consoles, then you would need to register the PE and Telemarketers with our SMS Telemarketer partner. Please follow the steps and details below to register the PE-TM Chain at the earliest and confirm us.

# Process for Principal Entity - Telemarketer Chain Registration on Jio Trueconnect DLT

1. Sign In to Jio DLT Console: https://trueconnect.jio.com/#/home/common-login
2. Navigate to "My Telemarketers" >> "My SMS Telemarketers" section
3. Click on the "+ Create New Chain" button
4. Search with the following details and select the listed Telemarketer
   Telemarketer ID (TM ID): 1102523340000011213
   Organization Name (TM Name): Popular Softtech and Marketing Pvt Ltd
5. Once the above-mentioned Telemarketer record is selected click on the "Create" button
6. The request for Telemarketer Chain for SMS service through our Telemarketer partner will be initiated.

In case you face any issues, require any further assistance or clarifications in this regard please feel free to get in touch with us.