Why Google has paid a hefty sum to Apple to be in Search engine

According to a report by the New York Times, Google paid Apple approximately $18 billion in 2021 to keep its search engine as the default on iPhones. The deal was part of the $26.3 billion that Google spent in total in 2021 on similar deals with device makers. The US Justice Department is suing Google over accusations that it’s acted as a monopoly.

When searching for something on the internet, most of us have grown accustomed to just “googling it”. Almost no one changes the default search engine to Bing or DuckDuckGo, for example. So, it's ’no wonder that Google has more than 90% share in the global search engine market (via StatCounter), essentially making it a monopoly.

No matter which phone you use, iPhone or Samsung or any other, you can rest assured that all your web browsing will be done via Google Search. And this isn’t surprising knowing Search is Google’s flagship product and advertising is the company’s primary source of income.     

Since Google owns the Android OS, it’s obvious why Search comes set as the default search engine on Android phones. But how come it’s the default on the Safari browser on iPhones, iPads, and MacBook’s as well? It’s not like Apple decided to use it out of love towards Google. The main thing is Google pays Apple billions of dollars every year to remain the default search engine on all Apple devices.

Clearly, this is one of the biggest partnerships in the tech industry, and Google is ready to pay a hefty sum to maintain its monopoly status in the search engine market.    

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